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What we do

We help our clients unlock sustained, high-impact growth by driving long-term sales, value, and profitability. Our approach is hands-on and strategic optimising every lever of the commercial strategy, including product, pricing, innovation, marketing, and sales execution. We focus on what moves the needle to deliver measurable, lasting results.

Strategic Consultancy Led By Noel Allen

Relentless Growth Driver

Strategic & Creative Leader

Inspiring Teams to Move Fast

Disclaimer - The photographs throughout the website reflects past employment and is not an endorsement or affiliation with my current consultancy.

Our Services

Commercial Strategy & Customer Journey

We work with senior management to develop impactful commercial strategies and optimise internal processes across teams, ensuring alignment, structure, and stronger execution across the full customer journey.

Brand Awareness & Digital Growth

We conduct full audits of brand communications and digital presence. From refining messaging and visual identity to maximising marketing budgets, we ensure every investment delivers meaningful results.

Customer Targeting & Product Positioning

We analyse market trends, customer segments, competitive landscapes, and USPs, building strategic roadmaps to better position products and target the right customers for sustainable growth.

Strategic Systems & AI Support

We assess digital touchpoints, from website journeys to customer engagement flows and help teams implement smart data strategies, leveraging insights to improve conversions, customer follow-ups, and sales outcomes.

Fractional Commercial & Marketing Leadership

Senior expertise, without the full-time overhead. We step in as fractional Commercial and Marketing leaders to bring clarity, momentum, and senior-level thinking to your growth challenges. From shaping go-to-market strategy to aligning teams, campaigns, and customer journeys, we help founders and leadership teams make faster decisions, unlock new revenue, and scale with confidence.

PR, Awards & Grant Consulting

Build credibility, gain recognition, and unlock funding. We help founders and growing brands raise their profile through strategic PR, manage end-to-end award entry processes, and navigate the often-complex world of grants. Whether you're looking to build industry authority, win recognition that drives growth, or secure funding to scale we simplify the process and help you stand out where it matters.

Industries we serve

Consumer (B2C)

  • — Brand Positioning
  • — Digital Awareness Strategy
  • — End-to-End Customer Journey Mapping

Business (B2B)

  • — Targeted Customer Acquisition
  • — Brand Positioning & Messaging
  • — CRM-Driven Data & Lead Collection

Retail

  • — In-store & Omnichannel Journey
  • — Retail Communication Strategy
  • — Creating Inspiring Customer Experiences

FMCG

  • — Brand & Product Positioning
  • — Customer Targeting Strategy
  • — Accelerated Digital Selling & E-commerce Readiness

Awards & Recognition

Pick your method

Retail Growth Audit

from £1,000

Book a Free Intro Call

I help senior retail leaders uncover missed opportunities and unlock growth by auditing the end-to-end customer journey, across stores, point-of-sale, upselling, and digital touchpoints.

Focus Areas

  • In-Store Experience Customer flow, staff engagement, product placement, friction points.
  • Visual Communication POS messaging, signage, and promotion visibility.
  • Upselling & Cross-Selling Sales techniques, triggers, and bundling strategies.
  • Sales Closing & Checkout Checkout speed, payment options, and drop-off reduction.
  • Digital Journey Navigation, basket process, omnichannel alignment.

Ideal For CMOs, Heads of Growth, Commercial Directors, or Founders working with retail stores or products

Fractional Leadership

from £2,500

Book a Free Intro Call

Strategy coaching & idea bouncing for leaders and marketing talent

Perfect for founders, commercial leaders, or in-house marketers who want regular access to high-level strategy support, without committing to a full project.

What's included:

  • 2x monthly 1:1 sessions (60 to 90 minutes)
  • Unlimited idea sharing via call or email
  • Feedback on plans, decks, strategy docs
  • Advice on positioning, channels, budgets, and messaging

Ideal For Founders, marketers, and commercial operators looking for clarity, perspective, and tactical guidance.

Timeframe 3-month minimum

Format Monthly retainer

Alignment

from £4,500

Book a Free Intro Call

For scaling brands experiencing growth friction

When brand, marketing, and sales are out of sync, this 4—6 week deep-dive realigns your teams, systems, and messaging around what drives growth.

You'll walk away with:

  • Strategic brand audit (positioning, product, perception)
  • Marketing & sales alignment map
  • Messaging recalibration & campaign strategy
  • Channel & resource prioritization framework
  • Growth friction report + optimisation roadmap

Ideal For CMOs, Heads of Growth, Commercial Directors, or Founders of £5M–£20M brands

Timeframe 4–6 weeks

Format Strategy intensive

Growth Lab

from £7,500

Book a Free Intro Call

Ongoing strategic partner for brand & commercial performance

A flexible engagement for teams who need expert strategic firepower, without hiring full-time.

With our strategic partnership, we help shift your team's mindset from static execution to proactive, accountable growth leadership. We embed a culture of energy, passion and relentless drive.

Typical Activities:

  • CMO/Commercial sounding board
  • Campaign & brand reviews
  • Funnel diagnostics & sales audits
  • Demand strategy check-ins
  • Vendor & agency alignment
  • Team workshops & internal training

Ideal For Senior leadership or marketing teams scaling up.

Timeframe Minimum 6 months

Format Retained partnership (3-month minimum)

Curious about what we can create together, let's bring something extraordinary to life.

Book a Free Intro Call

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